Privacy Policy


This Privacy Policy applies between you, the User of this Website, and Altico Garden Products Limited, the owner and provider of this Website. Altico Garden Products Limited takes the privacy of your information very seriously. This Privacy Policy applies to our use of any and all Data collected by us or provided by you in relation to your use of the Website.


This Privacy Policy should be read alongside, and in addition to, our Terms and Conditions, which can be requested by calling our customer service team.


Please read this Privacy Policy carefully.




Definitions and Interpretation


In this Privacy Policy, the following definitions are used:


Data

collectively all information that you submit to Altico Garden Products Limited via the Website. This definition incorporates, where applicable, the definitions provided in the Data Protection Laws;


Cookies

a small text file placed on your computer by this Website when you visit certain parts of the Website and/or when you use certain features of the Website. Details of the cookies used by this Website are set out in the clause below (Cookies);


Data Protection Laws

any applicable law relating to the processing of personal Data, including but not limited to the UK GDPR and any national implementing and supplementary laws, regulations and secondary legislation;


UK GDPR

the United Kingdom General Data Protection Regulation;


Altico Garden Products Limited, we or us

Altico Garden Products Limited, a company incorporated in England and Wales with registered number 08362408, whose registered office is at Holmewood Lane, Armthorpe, Doncaster, DN3 3EH;


UK and EU Cookie Law

the Privacy and Electronic Communications (EC Directive) Regulations 2003 as amended;


User or you

any third party that accesses the Website and is not either (i) employed by Altico Garden Products Limited and acting in the course of their employment or (ii) engaged as a consultant or otherwise providing services to Altico Garden Products Limited and accessing the Website in connection with the provision of such services;


Website

the website that you are currently using, www.altico.co.uk, and any sub-domains unless expressly excluded by their own terms and conditions.




Scope of this Privacy Policy


This Privacy Policy applies only to the actions of Altico Garden Products Limited and Users with respect to this Website. It does not extend to any websites that can be accessed from this Website, including any links we may provide to third-party or social media websites.


For the purposes of the applicable Data Protection Laws, Altico Garden Products Limited is the data controller.




Data Collected


We may collect the following Data, which includes personal Data, from you:


  • name;
  • company name;
  • job title;
  • contact information such as email address and telephone number;
  • enquiry details and correspondence content;
  • warranty registration information, including product details, purchase date and retailer details;
  • IP address;
  • browser type, device information and usage data (via Google Analytics);


in each case, in accordance with this Privacy Policy.




How We Collect Data


We collect Data in the following ways:


  • data is given to us by you;
  • data is collected automatically.



Data That Is Given to Us by You


Altico Garden Products Limited may collect your Data when:


  • you contact us via the Website contact form, email, telephone or post;
  • you submit a product warranty registration form;
  • you request information, support or marketing communications;


in each case, in accordance with this Privacy Policy.



Data That Is Collected Automatically


When you access the Website, we may collect Data automatically, including:


  • your IP address;
  • the date, time and frequency of access;
  • how you interact with Website content.


This information is collected via cookies and analytics tools and is used to improve Website performance and user experience.




Our Use of Data


We may use your Data for the following purposes:


  • responding to enquiries and correspondence;
  • administering and validating product warranties;
  • internal record keeping;
  • improving our products, services and Website;
  • sending marketing communications where consent has been provided;


in each case, in accordance with this Privacy Policy.



Legal Bases for Processing


We process your Data on the following legal bases:


  • legitimate interests (to respond to enquiries, administer warranties, and improve our services);
  • consent (for marketing communications);
  • legal obligation (where required by law).


You have the right to object to processing based on legitimate interests in certain circumstances.




Marketing


For email marketing communications:


  • we will only send marketing emails where you have given explicit consent or where soft opt-in applies;
  • you can withdraw your consent at any time by using the unsubscribe link or contacting us directly.




Who We Share Data With


We may share your Data with:


  • employees and authorised agents of Altico Garden Products Limited;
  • professional advisers (such as legal or IT support);
  • relevant authorities where required by law.


We do not sell or rent your personal data.




International Data Transfers


We use Google Analytics, which may process data outside the UK. Where personal data is transferred internationally, appropriate safeguards are in place, such as UK International Data Transfer Addendums or Standard Contractual Clauses.




Keeping Data Secure


We use appropriate technical and organisational measures to safeguard your Data, including:


  • secure servers;
  • restricted access to personal data;
  • procedures to deal with suspected data breaches.


If you suspect misuse or unauthorised access to your Data, please contact us at info@altico.co.uk.




Data Retention


We retain personal Data only for as long as necessary to fulfil the purposes outlined in this Privacy Policy or as required by law. Warranty data may be retained for the duration of the warranty period plus any legally required retention period.




Your Rights


You have the right to:


  • access your Data;
  • correct inaccurate or incomplete Data;
  • request erasure of your Data;
  • restrict or object to processing;
  • request data portability.


To exercise your rights, contact info@altico.co.uk.


You also have the right to complain to the Information Commissioner’s Office (ICO): https://ico.org.uk/




Automated Decision-Making


We do not use automated decision-making or profiling.




Links to Other Websites


This Website may include links to other websites. We are not responsible for their privacy practices and encourage you to review their policies separately.




Changes of Business Ownership


If Altico Garden Products Limited undergoes a business transfer, personal Data may be transferred as part of that process, subject to appropriate safeguards.




Cookies


This Website uses cookies in accordance with UK and EU Cookie Law.


Before non-essential cookies are placed, you will be asked for your consent via a cookie banner. You may withdraw or adjust your consent at any time.



Types of Cookies Used


Strictly necessary cookies

Required for Website functionality.


Analytical/performance cookies

Used to analyse Website usage and improve performance (e.g. Google Analytics).


Functionality cookies

Used to remember preferences where applicable.


You can manage cookies via your browser settings. More information is available at aboutcookies.org.




Governing Law


This Privacy Policy is governed by the law of England and Wales.




Changes to This Privacy Policy


We may update this Privacy Policy from time to time. Changes will be posted on this Website.


Last updated: 10 Feb 2026